
Blond Absolu
Our first personalised blonde routine to neutralise and care for your signature blonde
More InformationColorist Johnny Ramirez is responsible for some of the most beautiful blondes in Los Angeles. He's known for his soft, natural, sun-kissed looks — what he calls "lived-in color". Here are his top tips for living with salon-born blonde.
To maintain true tones, use a routine specifically designed for blond hair, like Blond Absolu.
Cool water closes cuticles, maintaining color and imparting shine.
The purple pigments in products like Bain Ultra-Violet and Masque Ultra-Violet cancel out the yellow and brassy tones that pop up on lightened hair.
Bleached hair is highly sensitized and vulnerable to dryness. Use rich, moisturizing products like Cicaflash to rehydrate.
Hydrate, Hydrate, Hydrate.
Shampooing less is best for blonde. Bleached hair absorbs natural oils, decreasing the need for cleansing.
A serum like Cicaplasme will seal bleached hair, protecting it from heat and exposure to the elements.
Blonde hair tends to be dry, so frequent cuts (every 4-6 weeks) will keep ends from splitting and maintain overall healthy hair.
Bleached hair is extremely sensitive to the sun’s rays, which can cause dryness and color changes. Wear a scarf or hat in the sun, or use Cicaplasme for its UV-protective qualities.
Chlorine can dry lightened hair out and turn it green. Before you go swimming, wet your hair and add conditioner. This keeps the chlorine from soaking in.
Heat is hell on vulnerable bleached hair. Reduce or eliminate the use of curling irons, flat irons and high-heat blowdryers. If you must heat style, always prep with Cicaplasme.
See your stylist (a.k.a. your hair coach) right away to jumpstart your Training Program for Longer Hair, a three-month journey that gets your hair in shape to reach your long hair goals.