She did it! The iconic brunette Emily Ratajkowski went blonde. Going blonde is something Emily had been thinking about for a while, but she was concerned about the toll it could take on her hair. She finally took the leap with Kérastase and joined the club of celebrities going from brunette to blonde.
A full head of hair dye can be scary, but after 3 years of collaboration with the brand, Emily trusted Kérastase. She was confident her newly bleached hair would be in great hands with our products.
Because Emily dares to be blonde, we care
What convinced her? Blond Absolu, our ultra-violet healing collection that preserves the bright look and bold spirit of all blondes. When you have the right product to preserve the health of your hair, blonding has no limits.
Blondes experience a range of different hair concerns – bleaching the hair can leave strands vulnerable to breakage, and colour can fade, losing its unique tones. So having the appropriate haircare routine is a must. Deeply infused with Hyaluronic Acid and Edelweiss flower, Blond Absolu heals and restores the fibre, delivering the ultimate care for faux blondes.
Blonde is more than just a look, it is a statement. Johnny Ramirez is one of the most well-known hair colourists in Los Angeles and responsible for some of the most beautiful blondes. He shares his tips for a sun kissed, lived-in blonde.
The first step of Emily’s new routine is Bain Ultra-Violet. This purple shampoo neutralizes brassiness and unwanted yellow tones in faux blondes. This is the ideal product for Emily to keep her new blonde luminous and fresh!
The second step of her haircare routine is Cicaflash, a super shot of care with the restorative performance of a masque and the lightweight finish of a conditioner.
Want to know more about Blond Absolu conditioner for blonde hair?
Finally, Emily finishes her Kérastase Blond Absolu routine with the hair primer Cicaplasme. This is a lavender coloured fortifiying leave-in with heat protection, that deeply nourishes while adding extra softness and colour stability.
Discover Cicaplasme, the hair primer for blonde hair
The right haircare products makes the transition to blonde so much easier. So what are you waiting for? Follow Emily and take the leap for a beautiful blonde.
Being a blonde bombshell is exhilarating. But bleaching the hair leaves it naked and vulnerable. The Blond Absolu range provides deep ultraviolet care for bleached hair. It hydrates sensitized hair, protects hair from oxydation, instantly neutralises brassiness and boosts color luminosity for bright shiny blonde hair. Find the blonde care routine designed for your blonde.
Iridescent purple shampoo with hyaluronic acid for lightened or highlighted hair to neutralise brassiness and unwanted yellow tones in blonde or grey hair for a nourished cool blonde.
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Super shot of care for lightened or highlighted hair with hyaluronic acid the restorative performance of a masque and the lightweight finish of a conditioner.
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A lavender-coloured fortifying leave-in for lightened or highlighted hair with heat protection to deeply nourish, add extra softness and provide colour stability.
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How to Care for Dyed Blonde Hair
Colorist Johnny Ramirez is responsible for some of the most beautiful blondes in Los Angeles. He's known for his soft, natural, sun-kissed looks — what he calls "lived-in color". Here are his top tips for living with salon-born blonde.
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Blond Absolu
Our first personalised blonde routine to neutralise and care for your signature blonde
More InformationSee your stylist (a.k.a. your hair coach) right away to jumpstart your Training Program for Longer Hair, a three-month journey that gets your hair in shape to reach your long hair goals.