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Strengthen Your Hair with Genesis

The Genesis hair products keeps your hair strong, even during stressful times.


The Causes of Hair Fall


Causes of hair loss can include brushing, frequent use of heated styling tools, styling and stress. Hair breaks off in the middle, creating thinner, weaker hair overall. When breakage occurs, strands still grow from the bulb, but daily exposure to external aggressors can cause futher weakening and eventual breakage.

Alongside other daily habits, anti-hair fall products can help reduce hair fall by strengthening the fibre from root to tip, combatting hair breakage. The Kerastase Genesis collection is an effective anti-hair fall system that gives you the foundations to support healthy, strong hair. Read on to explore more about this game-changing collection and how it can help to minimise hair fall and breakage.


Introducing Genesis: More Strength, Less Breakage


The Genesis collection is a dual-action fortifying system professionally developed to strengthen hair and reduce breakage. Formulated with Edelweiss Native Cells, Ginger Root, Arginine and caffeine, this hair system provides immediate strength and softness for healthy strong hair. Follow on to learn how to build an effective anti-hair fall regime using the Genesis system.

Step 1: Cleanse

Cleansing your hair with a shampoo at the start of your routine is essential to get rid of any build-up dirt, debris and excess oils. Kerastase offers two hair loss shampoos designed to gently cleanse the hair while fortifying hair to prevent the risk of breakage. We recommend the Bain Nutri-Fortifiant Shampoo for thick hair and the Bain Hydra-Fortifiant Shampoo for thin hair.

Bain Hydra-Fortifiant Shampoo for Thin Hair

Bain Hydra-Fortifiant Shampoo for Thin Hair

Fortifying Shampoo
Perfect for thin, weakened hair prone to falling due to breakage from brushing

- Gently removes sebum and pollution particles from scalp and hair
- Provides anti-oilines
- Adds volume and plumps hair when used with Genesis Renforcateur Conditioner
- Prevents risk of hair fall due to breakage from brushing

How to Use:
- Apply to wet hair, lather, rinse, repeat

Bain Nutri-Fortifiant Shampoo for Thick Hair

Bain Nutri-Fortifiant Shampoo for Thick Hair

Fortifying Shampoo
Perfect for thick, weakened hair prone to falling due to breakage from brushing.

- Gently cleanses scalp and hair while adding moisture
- Provides intense nourishment and gently detangles hair
- Plumps hair fibre and bodifies finish when used with Masque Reconstituant
- Prevents risk of hair fall due to breakage from brushing

How to Use:
- Apply to damp hair, lather, rinse, repeat

Step 2: Treat

After using shampoo, treating your hair with a hair loss conditioner and hair masque will help seal the ends and provide the extra nutrition needed to strengthen and fortify your lengths. For thin hair types, we recommend using the lightweight Genesis fortifying conditioner to treat hair without weighing it down. For thick hair types, skip the conditioner and jump straight to the Genesis fortifying hair mask after shampooing. If your hair is especially dry or weak, use the Genesis conditioner after shampooing and the Genesis hair mask 2-3 times a week.

Fondant Renforcateur Fortifying Conditioner

Fondant Renforçateur Fortifying Conditioner


Lightweight conditioner with anti-breakage action that fortifies the fiber and reinforces its resistance to breakage.

- Provides immediate strength and softness
- Detangles and adds body
- Provides moisture and shine

How to Use:
- Apply to shampooed, towel dried hair. Leave on for 2 to 3 minutes. Rinse thoroughly

 Masque Reconstituant Fortifying Hair Mask

Masque Reconstituant Fortifying Hair Mask

Intensely rich masque for weakened hair that fortifies to reduce hair fall due to breakage from brushing.

- Intense nourishment and hydration
- Smooths and detangles
- Fortifies against breakage

How to Use:
- Apply to shampooed, towel dried hair. Leave on for 2 to 3 minutes. Rinse thoroughly

Step 3: Prime & Protect

Using heat styling tools without heat protectants can be especially troublesome for those experiencing hair loss and hair breakage. Before styling with any heat, apply the Genesis Fortifying Heat Protect Spray and comb through hair to evenly distribute product. This will help to protect hair from heat damage while fortifying your strands, minimising frizz and sealing split ends.

Defense Thermique Anti-Breakage Fortifying Heat Protectant

Défense Thermique Anti-Breakage Fortifying Heat Protectant

Blow-dry spray for weakened hair that fortifies to reduce hair fall due to breakage from brushing.

- Detangles and hydrates without frizz
- Eases blow-drying and styling
- Protects hair from blow-dry heat
- 24H protection against frizz even in high conditions of humidity

How to Use:
- Apply from mid-lengths to ends of wet hair. Blow dry

Step 4: Daily Fortifying Treatment

For added support, Kérastase stylist Hovig Etoyan, recommends an extra shot of strength during trying times with an anti-hair fall serum. The silicone-free formula of Genesis Serum Fortifiant strengthens hair day after day, leading to less hair fall due to breakage from brushing.

Serum Fortifiant Anti-Hair Fall Serum

Sérum Fortifiant Anti-Hair Fall Serum

Daily Fortifying Serum
Daily fortifying serum for weakened hair that strengthens to reduce hair fall due to breakage from brushing.

- Re-anchors fibre at the root for stronger strands
- Strengthens hair and scalp
- Minimises hair shedding and breakage

How to Use:
- Use once daily in the morning or before going to bedy
- Apply 4 doses on dry or towel-dried scalp, section by section. 1 dose = 1 pipette until the mark. Massage gently and do not rinse

Emily Ratajkowski: Thoughts on Genesis

Hair fall is a concern experienced by women all around the world. Learn about Emily Ratajkowski's experience with hair loss, and how the Genesis Fortifying Hair Serum helped.


Explore the Genesis Collection

Genesis combines the efficacious solution to hair fall due to breakage from brushing with the indulgence of a hair ritual. With Genesis, Never Be Afraid of Falling.

Looking for Men's Products for Hair Loss? Explore Genesis Homme


Kérastase has expertly crafted a collection of hair care products for men experiencing hair thinning and loss. With the inclusion of men's hair treatments, styling products and shampoos, explore Genesis Homme now to achieve thicker, healthier hair free from hair fall.

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The Right Products for You

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wishes.

Fusi-Dose In Salon

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in under 5 minutes.

Find Your Nearest Salon

Far more than the place to get your root touch-up or an occasional trim, book an appointment at your nearest Kérastase salon for a complimentary personalized hair diagnosis.

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