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Genesis Bain Hydra-Fortifiant Shampoo

Delicate fortifying shampoo for normal to oily, weakened hair that is prone to falling due to breakage from brushing.

Genesis Bain Hydra-Fortifiant Shampoo
Kerastase

Genesis Bain Hydra-Fortifiant Shampoo

Delicate fortifying shampoo for normal to oily, weakened hair that is prone to falling due to breakage from brushing.

Enjoy your limited Edition Kerastase Blue summer clutch

Enjoy a Travel Size Nutritive Night serum when you purchase 3 items or more

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Product Benefits

Oil-control shampoo for weakened hair, prone to breakage. Reinforces hair fibre to prevent hair-fall when brushing, whilst gently removes sebum for effective oil-control for healthy roots and lengths.
Winner of the Elle International Beauty Awards 2021: Best Shampoo

Deliver hair the ultimate in anti-breakage protection with the Genesis Hydra-Fortifiant Shampoo. This strengthening shampoo reinforces the fibre to reduce hair-fall caused by breakage when brushing, whilst simultaneously clarifying the scalp to remove sebum for fresh, healthy results. Formulated as a ultra-delicate shampoo for oily, damaged hair, this product cleanses strands from root-to-tip, removing impurities while maintaining a lightweight, hydrated finish.
Enhance hair’s resilience with a powerful combination of Edelweiss Native Cells and Ginger Root, reducing the risk of hair-fall for a fortified, stronger result.

Effective anti-breakage, oil-control shampoo
Ultra-clarifying, removing sebum and pollution particles from scalp and lengths
Boosts hair resistance with breakage reduced by 80.9%*
Achieves immediate hydration and softness
Adds volume and plumps hair fibre when used with Genesis Renforcateur Conditioner**
Suitable for normal-to-oily hair
Explore the full Genesis collection for the ultimate anti-breakage hair care routine.

Note: Genesis is not a hair loss product.
*Instrumental test, reduction of broken hair mass versus classical shampoo after 1 application
**Instrumental test, after 1 application

Reduces Breakage
Silicone Free
Healthy Hair


Key Ingredients





How to Use

Let water run through hair to ensure lengths are all wet, then remove excess water
Apply a dollar coin-sized portion of strengthening shampoo to hair
Add water and emulsify the product with a focus on massaging into the 5 key points of your scalp
Rinse thoroughly with water then add a second dollar coin-sized portion of shampoo to hair
Repeat by adding water and use the added-foam of the second lather to cleanse lengths from root-to-tip
Thoroughly rinse product out of hair and follow with the use of the Genesis Renforcateur Conditioner
In case of contact with eyes, rinse them immediately and thoroughly.

Complete Your Routine

Complete your hair care routine with cleanse, treat, prime & night essentials.
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