Our Guide to Making More Sustainable Choices

Making more sustainable choices in our everyday lives is the single best way to make a positive impact on the world. Globally, Kérastase is committed to a greener future, from the way we manufacture our products to the ingredients we use.

The beauty industry can take a toll on the environment, which also means it is ideally positioned to be able to make a positive difference too. And now, more and more consumers are embracing the concept of slow living and are considering their impact on our precious planet. If you have been taking steps to live a more sustainable life, such as growing your own herbs or catching public transport, perhaps you’ll want to consider switching to more sustainable shampoos and hair products.

As an industry-leading brand, Kérastase has embraced the challenge of tackling planetary challenges and accelerating our global sustainable transformation. Keep reading to discover how our iconic shampoos are produced in a more sustainable way and what we’re planning to do to keep improving. You can also find out more here.

Get to know our waterloop wonder

Water is the world’s most precious resource, with the World Health Organisation and UNICEF estimating that one in three people around the world lack access to clean drinking water. To begin to address this issue, Kérastase produces the majority of products in an innovative waterloop factory based in Burgos, Spain. At this factory, 100% of the water used in our industrial processes is recycled and reused in a loop. This means that all the water we use across different production purposes, such as the washing of tanks and steam production, comes entirely from water recycled in a loop on site. In 2020 alone, the factory saved the equivalent of 700 people’s annual water consumption, with the impact speaking for itself.

Opt for more sustainable hair products

Kérastase is committed to providing our customers with more sustainable hair products. All of our retail shampoo bottles (not including the cap) are now made with 95% recycled plastic.* We are also shifting to recycled alternatives for our other products. For example, our Premiere Repairing Hair Oil comes in a bottle made of 20% recycled glass.

We also skip harmful ingredients like silicone and use natural and biodegradable ingredients where we can.