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guide to eco friendly shampoos

Our Guide to Making More Sustainable Choices

More sustainable beauty has never been more important - discover what we're doing globally to play our part.



Making more sustainable choices in our everyday lives is the single best way to make a positive impact on the world. Globally, Kérastase is committed to a greener future, from the way we manufacture our products to the ingredients we use.

The beauty industry can take a toll on the environment, which also means it is ideally positioned to be able to make a positive difference too. And now, more and more consumers are embracing the concept of slow living and are considering their impact on our precious planet. If you have been taking steps to live a more sustainable life, such as growing your own herbs or catching public transport, perhaps you’ll want to consider switching to more sustainable shampoos and hair products.

As an industry-leading brand, Kérastase has embraced the challenge of tackling planetary challenges and accelerating our global sustainable transformation. Keep reading to discover how our iconic shampoos are produced in a more sustainable way and what we’re planning to do to keep improving.


Our future commitments towards sustainability

Get to know our waterloop wonder


Water is the world’s most precious resource, with WHO and UNICEF estimating that one in three people around the world lack access to clean drinking water. To begin to address this issue, Kérastase produces the majority of products in an innovative waterloop factory based in Burgos, Spain. At this factory, 100% of the water used in our industrial processes is recycled and reused in a loop. This means that all the water we use across different production purposes, such as the washing of tanks and steam production, comes entirely from water recycled in a loop on site. In 2020 alone, the factory saved the equivalent of 700 people’s annual water consumption, with the impact speaking for itself.


Recycle shampoo bottles


The beauty industry contributes 120 billion units of packaging to landfills every year, most of which is plastic. To mitigate this, all Kérastase shampoo bottles (excluding the cap) are now recyclable. After you have finished your shampoo, you simply need to remove the cap and recycle the rest of the packaging.


Opt for more sustainable shampoos


Until recently, it was difficult to find more sustainable shampoos that considered your hair and the environment. However, thanks to our recyclable packaging and sustainable ingredient usage, Kérastase is now able to offer more sustainable shampoos.

We do this by skipping harmful ingredients like silicone and using natural and biodegradable ingredients where we can.


Our future commitments towards sustainability


The Kérastase production process has been carbon neutral since 2015. However, we are not satisfied with resting here. Instead, we are committed to improving and reducing our environmental footprint, putting caring for the planet at the forefront of these innovations.


Our favourite eco shampoos and hair products

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