Genesis Bain Hydra-Fortifiant Shampoo
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Winner of the Elle International Beauty Awards 2021: Best Shampoo
Deliver hair the ultimate in anti-breakage protection with the Genesis Hydra-Fortifiant Shampoo. This strengthening shampoo reinforces the fibre to reduce hair-fall caused by breakage when brushing, whilst simultaneously clarifying the scalp to remove sebum for fresh, healthy results. Formulated as a ultra-delicate shampoo for oily, damaged hair, this product cleanses strands from root-to-tip, removing impurities while maintaining a lightweight, hydrated finish. Enhance hair’s resilience with a powerful combination of Edelweiss Native Cells and Ginger Root, reducing the risk of hair-fall for a fortified, stronger result.
- Effective anti-breakage, oil-control shampoo
- Ultra-clarifying, removing sebum and pollution particles from scalp and lengths
- Boosts hair resistance with breakage reduced by 80.9%*
- Achieves immediate hydration and softness
- Adds volume and plumps hair fibre when used with Genesis Renforcateur Conditioner**
- Enriched with Ginger Root and Edelweiss Native Cells to provide antioxidant power against external aggressors and extreme conditions
- Suitable for normal-to-oily hair
Explore the full Genesis collection for the ultimate anti-breakage hair care routine.
*Instrumental test, reduction of broken hair mass versus classical shampoo after 1 application
**Instrumental test, after 1 application
STEP 1: Let water run through hair to ensure lengths are all wet, then remove excess water
STEP 2: Apply a dollar coin-sized portion of strengthening shampoo to hair
STEP 3: Add water and emulsify the product with a focus on massaging into the 5 key points of your scalp
STEP 4: Rinse thoroughly with water then add a second dollar coin-sized portion of shampoo to hair
STEP 5: Repeat by adding water and use the added-foam of the second lather to cleanse lengths from root-to-tip
STEP 6: Thoroughly rinse product out of hair and follow with the use of the Genesis Renforcateur Conditioner
Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.
Full Ingredients List
AQUA / WATER / EAU, SODIUM LAURETH SULFATE, CITRIC ACID, COCAMIDOPROPYL BETAINE, SODIUM HYDROXIDE, PROPYLENE GLYCOL, SODIUM CHLORIDE, SODIUM BENZOATE, HEXYLENE GLYCOL, POLYQUATERNIUM-10, SALICYLIC ACID, LIMONENE, LINALOOL, GLYCERIN, BENZYL SALICYLATE, COUMARIN, ZINGIBER OFFICINALE ROOT EXTRACT / GINGER ROOT EXTRACT, CITRAL, BENZYL ALCOHOL, CITRONELLOL, XYLITYLGLUCOSIDE, ANHYDROXYLITOL, LEONTOPODIUM ALPINUM CALLUS CULTURE EXTRACT, XYLITOL, XANTHAN GUM, DIPEPTIDE DIAMINOBUTYROYL BENZYLAMIDE DIACETATE, PARFUM / FRAGRANCE