CARE IS OUR STORY AND OUR FUTURE
We believe in care. Care for
better. We’re optimizing our packaging, reformulating our products and reimagining the
fundamentals of how we deliver hair care. We continue to pioneer the future of hair care while
driving positive change and striving to build a more diverse, inclusive and responsible
future.
Rosa Carriço
Global President, Kérastase
We believe in care. Care for better. We’re optimizing our packaging, reformulating our products and reimagining the fundamentals of how we deliver hair care. We continue to pioneer the future of hair care while driving positive change and striving to build a more diverse, inclusive and responsible future.
Rosa Carriço
Global President, Kérastase
Care for hair.
We provide the best of care for all hair and scalp types with the most effective and safe formulas.
Care for people.
We provide an empowering message with an inclusive vision of luxury.
Care for the planet.
We prove luxury can be responsible with more sustainable formulas and packaging innovations.
WE ARE COMMITTED TO MORE SUSTAINABLE PACKAGING
Kérastase is committed to reducing packaging wherever possible, using less virgin materials and more recycled, recyclable and refillable delivery systems. Beginning with shampoo bottles and branching out to more and more products, we are creating a sustainable packaging program, with many more refill innovations to follow.
Shampoo
excluding
the cap
Shampoo
excluding
the pump
Conditioner
Heat Protectant
30ml & 100ml
Serum
30ml &
90ml
Kérastase
THE QUEST FOR 100% RECYCLED PLASTIC
Besides stiving for more eco-conscious packaging innovations, we aim to replace virginplastic by recycled
plastic wherever we still use plastic.Since 2021, all of our retail shampoo bottles* are now made with 95% recycled plastic**and are recyclable. In the coming years, the other formats
will follow.
*Excluding the cap. **The remaining 5% are dyes and additives.
100%
increase in use of recycled plastic.
520 tons
of virgin plastic saved across the brand.
+60%
of our plastic packaging will be made of recycled plastic.
100%
of the plastic we use will be issued from recycled of biobased sources.
Blond Absolu Cicaflash Conditioner
Conditioner for blonde hair with Hyaluronic Acid. Suitable for all blonde hair types.
Elixir Ultime Original Hair Oil
Our iconic beautifying hair oil that nourishes, tames frizz and seals split ends for shiny, healthy hair.
Genesis Bain Hydra-Fortifiant Shampoo For Thin Hair
Genesis Fortifying Shampoo For Thin Hair
Lightweight fortifying shampoo for normal to oily, weakened hair that is prone to falling due to breakage from brushing.
Help minimise breakage and hair fall with the Genesis Bain Hydra-Fortifiant Shampoo For Thin Hair. The caring formula will help control oily roots while reinforcing the hair fibre to prevent hair fall when brushing. Discover the best shampoo for hair fall and thin hair now.
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Genesis Anti-Breakage Fortifying Hair Serum
Daily fortifying serum for weakened hair that is prone to falling due to breakage from brushing.
This anti-breakage hair serum will help reduce hair fall caused by breakage. By re-anchoring fibres at the root, hair will be strengthened and scalp resistance enhanced. Enriched with Aminexil, Edelweiss Native Cells and Ginger Root in a jelly-like formula, this anti-hair fall serum will help reduce shedding and hair fall over 6 weeks.
WE ARE COMMITTED TO MORE RESPONSIBLE FORMULAS
Kérastase is applying its spirit of innovation to improving formulas by integrating more sustainable raw materials and exploring green sciences to harness the power of nature without exhausting its resources.
From bio-based* ingredients such as centella asiatica to biotechnology** sourced
actives like hyaluronic acid and amino acid, our ambition is to combine
the highest product efficacy with sustainable processes.
By 2030, Kérastase
will use green science technologies in all its products.
To date, more than 60% of our ingredients are already
biobased.
*A bio-based ingredient is a raw material developed from renewable organic
matter. **A green transformation, biotechnologies are production
processes which obtain high-performance ingredients of natural origin, using living tools.
SUSTAINABLE SALONS
SALONS FOR THE FUTURE
Kérastase Australia has partnered with Sustainable Salons with the mission to create a completely sustainable salon network.
Sustainable Salons is a social enterprise that is making sustainability a reality for the salon industry. Their work supports people of all abilities while helping the planet and creating a greener profit for their members.
LEARN MORE
We Are Committed
To Producing Sustainably
In 2020, the factory saved 32 million liters of water.
JOIN US TO CARE FOR THE PLANET
With our commitments for the planet, we hope togenerate a circle of care in the professional luxuryhaircare world, from sourcing and manufacturing toformulas and packaging. This goal can only beachieved with your help. Join us to create moreimpact: make our planet greener and our oceanscleaner by recycling your products after usage.
Eco-Friendly Water Tip
Save water! Don’t forget to turn off
the water
while applying products under the shower :)
CARING ABOUT ANIMAL WELFARE
Kérastase does not test any of its products or any of its ingredients on animals. For more than 30 years, we have been committed to a world without animal testing, thanks to pioneering alternative methods of assessing safety that do not involve animals. Know more about it.
