Natural is not the same thing as biodegradable. Even in the planet world, raw materials like oils or waves can have a rate of biodegradability that varies between zero and 100%. Everything has a life and an afterlife. Kérastase is determined to lower its environmental impact by specifically choosing ingredients with high biodegradability for all formulas. With Aura Botanica, the brand has reached a remarkable average of 97% of biodegradability.
Kérastase is dedicated to the sustainable use of materials, the reduction of water waste and, to lowering its carbon footprint. Nearly all Kérastase brand products are produced in the Burgos in Spain factory which has had a neutral carbon footprint regarding its production since 2015. The factory is also leading the way in environmental initiatives for reducing and reusing waste, and saving water. Concerning the energy on the site, these initiatives allow also to produce the energy of the factory - with a maximal capacity of 20,000MW of thermal energy each year. As a biomass source, it uses 12,000 tons of waste wood from forest in the Castile and leon region. The biomass plant is also fitted with photovoltaic panels.
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