Curly hair from A to Z
Iconic styling collection
A style for every moment
Braiding for every occasion
Initialise has revolutionized hair care by directly targeting the hair follicle, which is the living part of the hair. Effectiveness at the source for stronger, shinier and more beautiful hair.
Our 1st hair and scalp serum to create beautiful hair at its source
Discover the 3-step beauty routine
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An advanced leave-in scalp and hair concentrate to create a perfect future for hair from its source, the root. For all hair types.