50 Years (Image 50Years Alt)

Discover iconic moments

50 years of haircare creativity. As part of women’s lives, of legendary products, of useful innovation and still a step ahead.

50 years of fundamental research and a special form of scientific talent that can be seen and felt in every product.

For 50 years Kérastase has put its expertise into the service of women, to bring out the beauty of every woman's hair. A true gift.

In the words of hairstylists

Janine, Jacques Janine salons Brazil

“Kérastase is more than a highly desirable brand, it’s an iconic brand! ”

In the words of hairstylists

What does Kérastase mean for you as hairdresser?

It’s been a lasting love affair between Kérastase and Jaques Janine! We opened our first salon in 1958, a few years before the brand was launched in France. By the time Kérastase arrived in Brazil, in 1994, it was already highly sought-after and we were very honored to be among the first salons to work with the brand.

How has Kérastase accompanied you during your career?

Just like Kérastase, our salon professionals strive for innovation, high performance and meeting our customers’ needs and that’s why we love the brand so much.
Today, we have a network of sixty salons and Kérastase is in all of them. Our clients look forward to every new launch and I can assure you that Kérastase is more than a highly desirable brand—it’s an iconic brand!

What are your favorite Kérastase products?

Personally, Nutritive is my favourite product simply because it’s right for me. For this range and for all of the other amazing products, I would like to thank L’Oreal for developing Kérastase, a magical brand. Our salons are privileged to be able to offer such exceptional rituals and such truly luxurious products.