50 Years (Image 50Years Alt)

Discover iconic moments

50 years of haircare creativity. As part of women’s lives, of legendary products, of useful innovation and still a step ahead.

50 years of fundamental research and a special form of scientific talent that can be seen and felt in every product.

For 50 years Kérastase has put its expertise into the service of women, to bring out the beauty of every woman's hair. A true gift.

2011: Launch of Initialiste

Hair beauty initiated at its source

The 1st hair serum by Kérastase to impulse the growth of stronger, shinier hair. Initialiste has revolutionised hair care by directly targeting the hair follicle, which is the living part of the hair.