Vincent Nida, General Manager
Celebrating our 50th Anniversary with our hairdressers
For 50 years Kérastase has put its expertise in service of women
to bring out the beauty of every woman’s hair.
Since its inception, Kérastase has embodied L’Oreal’s founding mission: making beauty accessible to as many people as possible via research, an in-depth knowledge of people and a constant concern with useful and applicable innovation. Winning the trust of stylists and their customers means knowing how to go from a researcher’s intuition to a brand innovation quickly and effectively. Yet this mission could never have been accomplished without the constant support of Kérastase hairstylists around the world.
For the 50th anniversary of Kérastase, we would like to express our gratitude to all of our partners and stylist-consultants and thank them for fifty years of innovation, know-how, sharing and of course, beauty.
We are committed to accompanying them throughout the years to strive with ongoing scientific innovations and ever more creative, more luxurious and more sensorial products adapted to women’s ever evolving needs. To help them capitalise on their know-how, a true form of luxury craftsmanship, by highlighting the distinguished excellence of the Kérastase signature ritual and professional techniques.
This is the Kérastase mission, to provide them with the most beautiful products and the most beautiful services so that they can make their salons a place where the most beautiful stories with women continue to be written.