50 Years (Image 50Years Alt)

Discover iconic moments

50 years of haircare creativity. As part of women’s lives, of legendary products, of useful innovation and still a step ahead.

50 years of fundamental research and a special form of scientific talent that can be seen and felt in every product.

For 50 years Kérastase has put its expertise into the service of women, to bring out the beauty of every woman's hair. A true gift.

2007: Creation of Resistance Ciment Thermique

A cult product for blow-drying

In 2007, Kérastase created a cult product for blow-drying, a heat-activated reconstructing milk for weakened hair.

2007: Creation of Resistance Ciment Thermique

Kérastase Résistance rebuilds the internal substance of hair that has been weakened by external aggressions to restore its strength and solidity. It restores inner strength that can be seen from the outside: the regenerated hair looks beautiful and healthy.

It is the first dual-action fibre “strengthener”. This “builder” weaves itself into the hair to consolidate it via a vita-ciment while a vita-top seal provides protection for a structure that is both supple and strong. The fibre is strengthened from within; the hair surface is fully coated with supple, ultra-efficient "shock-proofing". The hair's strength and shine are restored, while its fluidity and softness are preserved. It is smoothed, tamed and easier to style.