50 Years (Image 50Years Alt)

Discover iconic moments

50 years of haircare creativity. As part of women’s lives, of legendary products, of useful innovation and still a step ahead.

50 years of fundamental research and a special form of scientific talent that can be seen and felt in every product.

For 50 years Kérastase has put its expertise into the service of women, to bring out the beauty of every woman's hair. A true gift.

2000’s: the new century

Kérastase launches Aminexil Anti-chute

The first anti-hair loss treatment with improved technology to help reduce the rate of hair loss and maintain the density of thinning hair.

2000’s: the new century

2000's: the new century

In salons, Kérastase initiates true scalp massages based on Asian techniques taught in training centres called “Esprit Kérastase.” Combined with high-tech products, this sort of exploration enables a new type of relationship between women and their hairdressers.
The hair and scalp become sensory elements in the same way the skin is. As the new century begins, Kérastase launches numerous high-performance products like Aminexil which works against hair loss.

In 2014, Kérastase innovates again to create the first intensive hairloss and pro-resistance treatment.