2000’s: the new century
Kérastase launches Aminexil Anti-chute
The first anti-hair loss treatment with improved technology to help reduce the rate of hair loss and maintain the density of thinning hair.
2000's: the new century
In salons, Kérastase initiates true scalp massages based on Asian techniques taught in training centres called “Esprit Kérastase.” Combined with high-tech products, this sort of exploration enables a new type of relationship between women and their hairdressers.
The hair and scalp become sensory elements in the same way the skin is. As the new century begins, Kérastase launches numerous high-performance products like Aminexil which works against hair loss.
In 2014, Kérastase innovates again to create the first intensive hairloss and pro-resistance treatment.