50 Years (Image 50Years Alt)

Discover iconic moments

50 years of haircare creativity. As part of women’s lives, of legendary products, of useful innovation and still a step ahead.

50 years of fundamental research and a special form of scientific talent that can be seen and felt in every product.

For 50 years Kérastase has put its expertise into the service of women, to bring out the beauty of every woman's hair. A true gift.

1990’s: Permanent innovation

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1990’s: Permanent innovation

The 90’s

We are in the midst of a major economic crisis, what do women want? Innovation that meets their needs. Nutribase was launched in 1991 and became the first scalp care formula with “liposomes,” lipid vectors designed to release active ingredients directly to the heart of the hair fibre.

Later, the Aqua-Oleum in-salon ritual became the first nano-emulsion treatment on the haircare market. Capable of penetrating the active ingredients even deeper inside the hair, Aqua-Oleum nourished the hair without weighing it down.