1990’s: Permanent innovation
Kérastase offers instant solutions
We are in the midst of a major economic crisis, what do women want? Innovation that meets their needs. Nutribase was launched in 1991 and became the first scalp care formula with “liposomes,” lipid vectors designed to release active ingredients directly to the heart of the hair fibre.
Later, the Aqua-Oleum in-salon ritual became the first nano-emulsion treatment on the haircare market. Capable of penetrating the active ingredients even deeper inside the hair, Aqua-Oleum nourished the hair without weighing it down.