50 Years (Image 50Years Alt)

Discover iconic moments

50 years of haircare creativity. As part of women’s lives, of legendary products, of useful innovation and still a step ahead.

50 years of fundamental research and a special form of scientific talent that can be seen and felt in every product.

For 50 years Kérastase has put its expertise into the service of women, to bring out the beauty of every woman's hair. A true gift.

1974: Kérastase unveils
Bain Divalent

The cleanser for oily roots and dry ends

1974: Kérastase unveils<br>Bain Divalent

For women with longer hair, in 1974 Kérastase launched the first cleanser to treat the opposite needs of oily roots and dry ends. A flagship product in the Spécifique range that is still a Kérastase cult product 40 years after its creation.

The brand opts for claims of beautification, the ads are beauty-oriented and the communication is very favourable to the hairdresser.  The shape of the logo changes, with a 3-D format which reinforces the technological breakthrough of the brand and modernises its image.