50 Years (Image 50Years Alt)

Discover iconic moments

50 years of haircare creativity. As part of women’s lives, of legendary products, of useful innovation and still a step ahead.

50 years of fundamental research and a special form of scientific talent that can be seen and felt in every product.

For 50 years Kérastase has put its expertise into the service of women, to bring out the beauty of every woman's hair. A true gift.

2014 : the Discipline revolution

Complete freedom with complete control

Kérastase has now succeeded in understanding perfect hair movement and created an unprecedented, even revolutionary, solution that takes hair to beautiful new heights. A change in perspective for a completely new vision.

2014 : the Discipline revolution


For Kérastase, offering women the hair they dream of is a never-ending quest. L’Oréal Advanced Research decided to focus on women’s dissatisfaction with their unmanageable, frizzy or undisciplined hair. The researchers took to heart women’s desire for “obedient” hair that does exactly what they want it to do. In perfect affinity with their personalities.


Today's women are as keen to take control of their hair as they are to give it shape and movement. Whether they have loose curls, tight curls, wavy or straight hair, women of every origin all dream of the same thing: vibrant blow-dry styling results that guarantee beautiful, supple, fluid, sensual, perfectly smooth hair. In a certain way, it’s about control without rigidity.